I make complex products easier to learn, use, and adopt.
Hi, I’m Sai. I work across product adoption, customer education, and enablement, using AI and automation to build better experiences for customers and the teams supporting them.
selected work
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PRODUCT ADOPTION + SELF-SERVICE
ShipBob
How we scaled customer experience before AI
Building an early self-service growth motion across onboarding, product adoption, lifecycle, and support. -
CUSTOMER EDUCATION
ActiveCampaign
Building scalable customer and partner education
Certifications, partner education, interactive resources, and live learning experiences designed around how people actually use the product. -
GTM ENABLEMENT
Tegus → AlphaSense
Scaling GTM enablement through an acquisition
Building onboarding, enablement, and learning systems that helped teams ramp faster, find what they needed, and navigate a major company transition.
WHAT I DO
I like figuring out what should exist when the answer isn’t obvious yet.
A lot of my career has lived in the space between a product being built and someone actually knowing how to use, sell, or support it. That’s taken me across product adoption, customer education, enablement, and now AI and automation.
Sometimes that means building something from scratch. Sometimes it’s taking something that’s already working and figuring out how to make it better or scale it.
Give me an ambiguous problem, and I’m usually happiest figuring out what should exist.
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Onboarding, in-app guidance, lifecycle experiences, self-service, and turning product friction into better customer experiences.
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Certifications, academies, webinars, resources, and learning experiences that help customers get more from a product.
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Onboarding, training, content systems, and resources that help GTM teams understand the product and do their jobs better.
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Using AI and automation to make adoption, education, and enablement faster to build, easier to scale, and more useful.
WHERE I’VE DONE THIS WORK
