I make complex products easier to learn, use, and adopt.

Hi, I’m Sai. I work across product adoption, customer education, and enablement, using AI and automation to build better experiences for customers and the teams supporting them.

See my work ↓

selected work

  • A man in a dark suit with a light-colored tie smiling and standing in front of a large screen with a quote about ShipBob. The quote mentions ShipBob's customer experience and growth plan for startups. A blue call-to-action button reads 'Drop FXRead The Story'.

    PRODUCT ADOPTION + SELF-SERVICE

    ShipBob

    How we scaled customer experience before AI
    Building an early self-service growth motion across onboarding, product adoption, lifecycle, and support.

    View Case Study →
  • A collage of images featuring the Explore Campaign Study Hall Workbook and related materials. Includes a close-up of a man holding a laptop with the workbook on the screen, photos of people at the event, colorful balloons, and a patterned background with geometric shapes and motivational phrases such as "Iterate everything always" and "Pursue growth with gratitude."

    CUSTOMER EDUCATION

    ActiveCampaign

    Building scalable customer and partner education
    Certifications, partner education, interactive resources, and live learning experiences designed around how people actually use the product.

    View Case Study →
  • Blue background with grid lines and the text 'AlphaSense x tegus' in white.

    GTM ENABLEMENT

    Tegus → AlphaSense

    Scaling GTM enablement through an acquisition
    Building onboarding, enablement, and learning systems that helped teams ramp faster, find what they needed, and navigate a major company transition.

    View Case Study →

WHAT I DO

I like figuring out what should exist when the answer isn’t obvious yet.

A lot of my career has lived in the space between a product being built and someone actually knowing how to use, sell, or support it. That’s taken me across product adoption, customer education, enablement, and now AI and automation.

Sometimes that means building something from scratch. Sometimes it’s taking something that’s already working and figuring out how to make it better or scale it.

Give me an ambiguous problem, and I’m usually happiest turning it into something useful.

  • Onboarding, in-app guidance, lifecycle experiences, self-service, and turning product friction into better customer experiences.

  • Certifications, academies, webinars, resources, and learning experiences that help customers get more from a product.

  • Onboarding, training, content systems, and resources that help GTM teams understand the product and do their jobs better.

  • Using AI and automation to make adoption, education, and enablement faster to build, easier to scale, and more useful.

WHERE I’VE DONE THIS WORK

Black background with the white text 'kit' in a stylized font.
Logo of AlphaSense with white text on a black background.
ShipBob logo with text on a black background.
Logo of Fundraise Up, featuring bold, stylized gray letters and a teal icon resembling a stack of three bars or steps.
Loyola University Chicago logo featuring the university's crest and name.
Logo of ActiveCampaign in white text with a stylized arrow on the right side, set against a black background.
Black background with the word 'tegus' in white, lowercase letters.
The image is blank with a white background and no visible objects or details.