I make complex products easier to learn, use, and adopt.
Hi, I’m Sai. I work across product adoption, customer education, and enablement, using AI and automation to build better experiences for customers and the teams supporting them.
Where I’ve done this work
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Sales → Growth
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Customer education
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GTM enablement
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Enablement through acquisition
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Consulting client
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Consulting client
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Consulting client
- techweek Associate Video Producer
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Work-study
There’s more work and other clients I’m happy to walk through in an interview. I can go deeper on anything above, and if you’d like to talk with any of these clients, just let me know.
Selected work
Case studies from the space between building a product and adopting it.
How I’ve helped teams scale self-service, customer and partner education, and GTM enablement, including through an acquisition.
How we scaled customer experience before AI
Building an early self-service growth motion across onboarding, product adoption, lifecycle, and support.
Read the case study
Building scalable customer and partner education
Certifications, partner education, interactive resources, and live learning designed around how people actually use the product.
Read the case study
Scaling GTM enablement through an acquisition
Onboarding, enablement, and learning systems that helped teams ramp faster and navigate a major company transition.
Read the case studyImpact
Systems that keep working after I hand them off.
A few results from building onboarding, education and enablement in SaaS.
What I do
I like figuring out what should exist when the answer isn’t obvious yet.
A lot of my career has lived in the space between a product being built and someone actually knowing how to use, sell, or support it.
Sometimes that means building something from scratch. Sometimes it’s taking something that’s already working and figuring out how to make it better or scale it. Give me an ambiguous problem, and I’m usually happiest turning it into something useful.
Product adoption
Onboarding, in-app guidance, lifecycle experiences, self-service, and turning product friction into better customer experiences.
Customer education
Certifications, academies, webinars, resources, and learning experiences that help customers get more from a product.
Enablement
Onboarding, training, content systems, and resources that help GTM teams understand the product and do their jobs better.
AI + automation
Using AI and automation to make adoption, education, and enablement faster to build, easier to scale, and more useful.
What it’s like to work with me
He was instrumental in moving our self-service revenue from ~1% of total ARR to closer to 8–10%.
Work with me
Two ways to work together.
For hiring teams
Building a product adoption, customer education or enablement team?
- 8+ years across SaaS sales, onboarding, customer education and GTM enablement
- Hands-on with Pendo, Highspot, Mindtickle, Intercom, Salesforce and Skilljar
- Comfortable building from zero or scaling what already works
For companies that need help
Need part-time or project-based help?
- In-app onboarding and Pendo guides that reduce repetitive support
- Customer, partner and employee certification programs
- LMS and enablement platform setup, content and migrations
- AI and automation for education, analysis and GTM workflows