Case studies.
Product adoption, self-service, customer education and GTM enablement work from ShipBob, ActiveCampaign, and Tegus through its acquisition by AlphaSense.
How I scaled GTM enablement through an acquisition
Building GTM enablement from the ground up at Tegus, then helping sales teams learn, ramp, and adapt through its acquisition by AlphaSense.
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Building certification around what people actually needed to know
How I helped build scalable education at ActiveCampaign across certifications, partner learning, interactive resources, and live learning experiences.
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Scaling ShipBob’s customer experience before AI
How I helped build ShipBob’s early self-service growth motion, connecting onboarding, product adoption, customer education, support, and customer insights.
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